pros and cons of social media infographic

#Pros and cons of social media infographic full#

The chart below from HubSpot highlighted that up to 27% of digital marketers reported that they spend the lowest total average lead costs on social media and email marketing, with other Internet marketing tool delivering the same results as compared to traditional forms of mass marketing. Gartner’s Research Director Adam Sarner indicated that more and more people are relying on mobile and social media marketing for their purchasing, leaving mass media marketing a mere 2 percent response rate. Some businesses also need not spend huge amounts on property rentals, maintenance fees, and overhead costs for stock rooms as products can be drop shipped directly from your supplier to your end customer. Internet marketing channels are cheaper compare to traditional media channels, and in many cases websites can generate traffic even for free. Internet marketing also does not require ridiculously large amounts of investment as what businesses have done in the past with mass media marketing. The results are above-average conversions to either leads or sales every time a targeted customer visits your landing pages or websites as outline in the graph below from the 2013 State of Inbound Marketing Report from HubSpot.Ĭompared to traditional mass media marketing, Internet marketing is much more cost-effective.

What you get are immediate results for your marketing efforts.

Internet marketing is characterized with real-time interactions that can connect your business much more effectively with targeted customers.

Internet Marketing Delivers Immediate ResultsĮMarketer reported that real-time marketing tools can bring businesses more benefits than other tools.

Internet marketing which is a form on inbound marketing attracts targeted customers who are specifically looking for the brands, products or services a particular digital marketing campaign is focused on. Unlike traditional mass media marketing where advertisements are broadcasted to anyone, even those who do not like or are not interested in a particular product or service.

One of the key characteristics of full Internet marketing is that these digital marketing tools were designed to target specific sets of customers or audiences. Internet Marketing Can Reach Targeted Customers More Effectively.The PROs Of Full Internet Marketing Campaign It is also important to also take into consideration some of the disadvantages full internet marketing campaigns present businesses to help them gauge which digital marketing tool will work best for their business environment. To gain a better understanding of why full Internet marketing has grown in popularity over the years, one should first gain an insight of the advantages this digital marketing tool present for businesses, whatever size or industry they may be. Gartner predicts that by the year 2015, 80% of consumers’ spending decisions will be influenced heavily by mobile marketing and social media marketing. The studies indicate that consumers now rely more on what they have learned and researched from the Internet and social media before they make any final purchasing decision. Other studies like those performed by Gartner explore how Internet marketing has been successfully aligning with how modern consumers today have changed their purchasing behaviors. The following graph describes the results of the 2013 Search Marketing Benchmark Survey by Marketing Sherpa that highlights more increases in budget spending for Internet marketing channels like Content marketing at 64% and Landing Page Optimization at 60%, which is far beyond planned budgets for traditional advertising like print and broadcast media. Many of these businesses have realized the importance of Internet marketing particularly as an inbound marketing tool that delivers better results and revenues than traditional marketing channels. Over the years, many brands and businesses have started to adopt Internet marketing much more extensively than traditional mass media marketing as seen in the graph from Adecco below which is part of an Infographic that explores the evolution of marketing. Internet marketing is revolutionizing the way business owners and consumers buy and sell goods and services.

#Pros and cons of social media infographic full#